The Problem With Women’s Magazines
I rarely go to the grocery store, but last week I found myself there, and while waiting in the checkout line, I scanned the various women’s magazines at the checkout. What I saw really disgusted me. Besides the feeling that all of the magazines were interchangeable just by their similarity of stories, I was really shocked to see the contradictions on the covers. “Lose 40 pounds by (x). Create these great desserts in 10 minutes or less.”
Every magazine also had its requisite articles on how to de-stress and de-clutter. I picked up two of the magazines, and found nothing but fluff. The articles had nothing in them of substance, but merely bandages that would mask the symptoms of clutter and stress. Sure, a hot bath will make you feel better in the short term, but wouldn’t it be more effective to correct the source of the problem - over-commitment? Yes, putting your stuff into elegant containers will make it look pretty, but does it fix the problem of having too much stuff?
But perhaps this is exactly the appeal of the magazines. Give a solution that doesn’t work for long, and people will come back looking for more solutions. And that’s the way to get repeat customers.
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