How Blogging Can Boost Your Small Business

Photo by NASA Goddard Photo and Video

So you’ve got a website. Great! Your customers will be able to find you.

But your website probably doesn’t change often, so there is no reason for your customers to keep coming back to the site, keeping your business forefront in their minds.

What if there was a way to keep offering new things so that your customers would come back, even if they didn’t necessarily want to make a purchase?

The answer to that question is a blog.

Blogging is not just for people who want to write long articles, or diary entries. Blogging is a way to keep your website fluid, publish special information, give away things for free (like techniques) to increase your value in the customer’s eyes.

For example:

  • A yarn store has a blog that offers information on the latest trends for designers, as well as videos on techniques
  • A framing store has a blog which offers advice on how to choose a frame and matting for your next project
  • A computer repair store offers a blog with tips on how to overcome common computer problems, as well as optimize your computer so it runs faster
  • A garden center features a native plant of the week along with the conditions it will thrive in

Blogging can set you apart from your competition, keep your customers coming back to your website — which means increasing engagement and name recognition — and be a way to differentiate yourself from your competitors.

And giving away free information increases your value to your customers. It gives you an opportunity to provide customer service your customers might not even be aware they needed.

Think about it. Between two businesses, would you patronize one that was just an entry in a directory, or one that you thought had great customer service?

What are things you could blog about?

  • Tips
  • Techniques
  • Sales
  • Manufacturers
  • Merchandise

Blogging offers you a way to connect with your customers and give them value…while keeping your business in their minds.

Don’t know where to start? If you have a website built in WordPress, it is just a matter of putting entries into the blog and showing a menu item. I offer a full range of services to convert or set up a business website in WordPress.

Photo by NASA Goddard Photo and Video. Licensed under Creative Commons.